PURPOSE

Discover 
the beauty 
of 
the world 
with your eyes

The human desire to see 
knows no bounds,
whether up close or far away.
Now or in the future, for eternity.
There is endless potential 
in the lens we use 
to establish contact with life.
We have concentrated our efforts 
on solving the diverse issues 
concerning the eyes 
with the pride of Japanese quality 
and an insatiable will 
to take on challenges.
We want to see the world yet to be discovered through this lens, 
as our world changes so quickly and the future is uncertain.
Together, let’s go to the beautiful world yet to be discovered. 
SEED will be right there beside you.

The new logo conveys our messages,
“look toward the future”
and “watch your step.”

Our logo, the company’s slogan, is inspired by a set of contact lenses which is meant to symbolize SEED’s history and pride. The silhouettes in a diagonal line form the “S” of SEED.
The lenses facing up and down express the company's vision for R&D and global expansion into the future, as well as its attitude toward society, customers and associates to whom it must contribute in the present.
The logo type has a “flexible” and “advanced” form.
The silhouettes we have valued to date are inherited and updated. The color of the logo has been updated to navy blue, which is closer to black. This makes the main blue color look fresh and is also intended to give a sharper impression and boost reliability.

MOVIE

CORPORATE
IDENTITY

We set forth four principles to contribute to the development 
of society in pursuit of the creation of delightful and touching moments beyond “vision.”

CULTURE

Customer 
focus
Imagining everyone is our customer, we will continually search for what we can do to give them what they want.
Mutual 
support
We will share goals and problems, combine them with extensive knowledge and help one another as a team to achieve the best possible outcome.
Self-
improvement
Each employee has an awareness of being a specialist and continually refines his/her knowledge and skills.
Self-
motivated
We recognize our roles and responsibilities, set a goal and independently continue to walk the way we should go.
Speed
With foresight in decision making and quick actions, we will surpass the expectations of customers and society.

CODE of 
CONDUCT

For our customers
We will strive to meet customer needs and provide them with safe, functional products and services.
For our shareholders and investors
We will ensure transparent, sound corporate management with a commitment to improving the corporate value and strive to earn the trust of our partners and stakeholders.
For other stakeholders
We will treat all people cordially, in a fair and equitable manner, and have appropriate transactions with them, observing relevant laws and regulations.
As employees
We will make self-development efforts to improve our capabilities, and act responsibly and ethically as independent working members of society.
Against Anti-Social Forces
We will take an uncompromising stance against Anti-Social Forces and shall have no relationship with any Anti-Social Forces or their associates.
In development and production activities
We will promote advanced research and development, strive to improve technological capability, develop technology infrastructure, and fulfill our quality assurance responsibility.
Appropriate accounting
We will record accounting information accurately and ensure appropriate accounting processes to secure sound, transparent, and efficient management.
Respect for information about the company and properties of the company
We will not improperly use information about the company or its property for the benefit of ourselves or a third party.
Respect for intellectual property rights
To improve the competitiveness of our businesses, we will reinforce our intellectual property rights system and respect the legitimate intellectual property rights of third parties.
In our PR 
and advertising activities
We will carry out PR and advertising activities in good faith based on objective facts, so as to ensure sound business development and sales promotion.

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