
PURPOSE
Discover
the beauty
of
the world
with your eyes
The human desire to see
knows no bounds,
whether up close or far away.
Now or in the future, for eternity.
There is endless potential
in the lens we use
to establish contact with life.
We have concentrated our efforts
on solving the diverse issues
concerning the eyes
with the pride of Japanese quality
and an insatiable will
to take on challenges.
We want to see the world yet to be discovered through this lens,
as our world changes so quickly and the future is uncertain.
Together, let’s go to the beautiful world yet to be discovered.
SEED will be right there beside you.
The new logo conveys our messages,
“look toward the future”
and “watch your step.”
Our logo, the company’s slogan, is inspired by a set of contact lenses which is meant to symbolize SEED’s history and pride. The silhouettes in a diagonal line form the “S” of SEED.
The lenses facing up and down express the company's vision for R&D and global expansion into the future, as well as its attitude toward society, customers and associates to whom it must contribute in the present.
The logo type has a “flexible” and “advanced” form.
The silhouettes we have valued to date are inherited and updated. The color of the logo has been updated to navy blue, which is closer to black. This makes the main blue color look fresh and is also intended to give a sharper impression and boost reliability.
MOVIE

- CORPORATE INTRODUCTION MOVIE
CORPORATE
IDENTITY
We set forth four principles to contribute to the development
of society in pursuit of the creation of delightful and touching moments beyond “vision.”
- We meet customers’ needs for “vision” and offer a variety of solutions and added value.
- Proud of our “Japan quality,”
we will ensure high quality and consistency in all products we provide. - We will keep improving ourselves by inheriting existing technologies, exploring new technologies and refining our specialized skills.
- We will create many different interfaces with stakeholders and strive to better satisfy them through dialogue and to earn their trust.
CULTURE
Customer
focus- Imagining everyone is our customer, we will continually search for what we can do to give them what they want.
Mutual
support- We will share goals and problems, combine them with extensive knowledge and help one another as a team to achieve the best possible outcome.
Self-
improvement- Each employee has an awareness of being a specialist and continually refines his/her knowledge and skills.
Self-
motivated- We recognize our roles and responsibilities, set a goal and independently continue to walk the way we should go.
Speed - With foresight in decision making and quick actions, we will surpass the expectations of customers and society.
CODE of
CONDUCT
- For our customers
- We will strive to meet customer needs and provide them with safe, functional products and services.
- For our shareholders and investors
- We will ensure transparent, sound corporate management with a commitment to improving the corporate value and strive to earn the trust of our partners and stakeholders.
- For other stakeholders
- We will treat all people cordially, in a fair and equitable manner, and have appropriate transactions with them, observing relevant laws and regulations.
- As employees
- We will make self-development efforts to improve our capabilities, and act responsibly and ethically as independent working members of society.
- Against Anti-Social Forces
- We will take an uncompromising stance against Anti-Social Forces and shall have no relationship with any Anti-Social Forces or their associates.
- In development and production activities
- We will promote advanced research and development, strive to improve technological capability, develop technology infrastructure, and fulfill our quality assurance responsibility.
- Appropriate accounting
- We will record accounting information accurately and ensure appropriate accounting processes to secure sound, transparent, and efficient management.
- Respect for information about the company and properties of the company
- We will not improperly use information about the company or its property for the benefit of ourselves or a third party.
- Respect for intellectual property rights
- To improve the competitiveness of our businesses, we will reinforce our intellectual property rights system and respect the legitimate intellectual property rights of third parties.
- In our PR
and advertising activities - We will carry out PR and advertising activities in good faith based on objective facts, so as to ensure sound business development and sales promotion.
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